We are often asked if we sell our dresses online, or directly to the public. You’ll have to purchase our gowns through one of our authorized dealers. We strongly discourage consumers from purchasing any ETERNITY gowns over the Internet to ensure that you receive proper service and fitting of your gown(s). Because acquiring a wedding gown is a highly personal process that requires the expertise of an authorized dealer, we do not sell our gowns over the Internet. While you may see our dresses advertised online, to ensure you receive authentic ETERNITY gowns, we recommend you purchase the dress from an authorized retail store.